Insights, researches, announcements: Demo Day 3Q was held at OTP BANK
Inner event of OTP BANK JSC – Demo Day 3Q – gathered employees online and offline to discuss current trends, the latest market researches and the Bank's product innovations.
The meeting began with the speech of the Chairman of the Board of OTP BANK Volodymyr Mudryi, who offered to look from a new angle at service design, the role of IT in the banking sector, testing business ideas and sales.
A real revelation was the speech of Kateryna Ilchenko, the founder of the first neuromarketing agency in Ukraine Neuro-Knowledge, who shared research on the attitude to brands in Ukraine. She presented a map of emotional response to various messages broadcasted by companies and showed how a stressful background strongly affects people's cognitive abilities.
The topic of artificial intelligence and its application in the banking sphere has already become traditional for Demo Day, this time they discussed the role of AI as an uncompromising client advocate and building the best customer service.
In addition, at the event employees got acquainted with the product innovations of OTP BANK, and also made announcements of important services that will soon be available to customers.
Demo Day is a quarterly corporate event at OTP BANK, where top managers and involved departments discuss the most relevant strategic projects, plans, innovative ideas and developments in a number of areas. Periodically, external speakers - entrepreneurs, business owners, startups, partners of the Bank - join such events.
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Public Joint Stock Company OTP Bank is a subsidiary of OTP Bank, which is the largest independent Central-Eastern-European banking group. JSC OTP Bank is one of the largest domestic banks, a recognized leader in the financial sector of Ukraine. The Bank provides a full range of financial services to corporate and private customers, as well as to small and medium enterprises. The bank entered the Ukrainian market in 1998, and since then it enjoys a staunch reputation of socially responsible, reliable and stable institution providing its consumers with services of European quality standard.
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