AI is evolving and becoming a broad ecosystem today – V. Mudryi
Artificial intelligence is permeating all areas of life, and its main appeal lies in the fact that implementing AI doesn’t require large budgets or extensive work projects. “The primary driver of its application is curiosity and the desire to create value,” - said CEO of OTP BANK Volodymyr Mudryi during the UAFIN.TECH 2024: Future with AI conference.
According to him, modern technologies provide undeniable value for customers. “Services are becoming cheaper and more personalized. For example, at OTP BANK, AI measures the ‘happiness’ level of a customer when they call the Information Center. AI already helps tailor individual offers to meet customer needs. Additionally, the bank uses AI as a code control tool in IT development. AI is here and now, and it’s about the curiosity and drive of those who work with it—essentially, each of us,” - he emphasized.
At the same time, Mudryi noted that artificial intelligence currently has significant shortcomings. One of them is that different AI program versions can provide different answers to complex questions. “The likelihood of AI responding with ‘I don’t know’ is almost zero. It often fabricates answers, even creating fake links to back up its claims. Moreover, we need to understand the limits of where and how we can use AI, who regulates it, and who sets its tasks. Today, many moral controversies surround artificial intelligence,” - he highlighted.
In his view, this only proves that AI and humanity have a long journey ahead toward quality and effective collaboration. “In some parts of the world, AI has already become a virtual daily assistant. If AI can determine what should be in the fridge and where to spend the weekend, it can certainly suggest which bank to choose for services. Artificial intelligence is evolving and becoming an ecosystem—broad, capable of improvement. At the same time, this also makes it accessible to almost everyone without additional financial investments,” - Mudryi concluded.
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Public Joint Stock Company OTP Bank is a subsidiary of OTP Bank, which is the largest independent Central-Eastern-European banking group. JSC OTP Bank is one of the largest domestic banks, a recognized leader in the financial sector of Ukraine. The Bank provides a full range of financial services to corporate and private customers, as well as to small and medium enterprises. The bank entered the Ukrainian market in 1998, and since then it enjoys a staunch reputation of socially responsible, reliable and stable institution providing its consumers with services of European quality standard.
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