Final Demo Day of 2024: summary, lessons learned and Ambassadors teams competition
OTP BANK held its quarterly Demo Day 4Q, where leaders and members of product teams summarized the achievements of 2024. Bank employees participated both online and offline.
A significant portion of the event focused on artificial intelligence, particularly its integration into IT processes and the operations of the Information Center. New experimental AI projects for the coming year were also announced. As usual, digital innovation was a key theme of Demo Day. Discussions covered process automation, the transition to paperless operations, and previews of critical IT implementations slated for full deployment in 2025.
Another essential topic of the quarterly event was customer experience and satisfaction with services and products. Participants analyzed how gathering and acting on customer feedback impacts the organization.
A standout feature of this Demo Day was the candid discussions about work-related mistakes and the lessons learned in 2024. The event also included a review of the Bank`s Ambassadors project, where teams represented and promoted various products, such as Ponova by OTP Bank, car loans, and the OTP Bank UA mobile app. Each team shared their experiences, successes, and achievements, while colleagues voted for their favorites.
The more votes a team received, the more funds they could allocate to Kupa, a new digital fundraising tool integrated into the OTP Bank UA app. Incidentally, Kupa officially launched on the same day, allowing employees to test its convenience and efficiency. All funds raised during the voting were donated to charity, and the winning team was Ponova by OTP Bank.
The event also featured a special guest, Oleh Shmuliayev, Deputy Chairman for Marketing and Director of the Consumer Love Creation Department at MHP. He shared insights into how his company enhances its products and the customer experience.
Demo Day is a quarterly corporate event at OTP BANK, where top managers and involved departments discuss the most relevant strategic projects, plans, innovative ideas, and developments across various directions. These events traditionally feature external speakers, including entrepreneurs, business owners, startup founders, and the Bank’s partners.
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Public Joint Stock Company OTP Bank is a subsidiary of OTP Bank, which is the largest independent Central-Eastern-European banking group. JSC OTP Bank is one of the largest domestic banks, a recognized leader in the financial sector of Ukraine. The Bank provides a full range of financial services to corporate and private customers, as well as to small and medium enterprises. The bank entered the Ukrainian market in 1998, and since then it enjoys a staunch reputation of socially responsible, reliable and stable institution providing its consumers with services of European quality standard.
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