OTP Demo Day 3Q: Technological development, AI use cases, personalization, and app updates
Enhanced features in the OTP Bank UA app, development of partnership programs, and a focus on innovation – about these and another were among the key topics discussed at the traditional internal OTP Demo Day 3Q event, where the teams of OTP BANK JSC presented their achievements.
At the heart of the Bank’s strategy is understanding user needs and personalizing services, particularly for premium clients and businesses. The implementation of the new technological solutions presented at OTP Demo Day is expected to increase managers’ efficiency and optimize internal processes, contributing to overall performance growth.
OTP BANK places special emphasis on the convenience and speed of client service and continues to systematically enhance its offerings. This year, several products and digital channels are set for modernization to make processes more transparent and accessible, enabling clients to save time and effort when using services.
Key development priorities include 24/7 availability of certain services, the use of advanced artificial intelligence tools for document management, increased flexibility in client conditions, and the expansion of features in the OTP Bank UA mobile app, which users will experience as early as this fall. Additionally, the Bank will continue developing partnership programs with charitable organizations, allowing clients to support important initiatives quickly and securely.
The invited guest at OTP Demo Day 3Q was Irina Tatarenko, Head of Customer Experience at the bookstore Readeat, who shared insights with the OTP BANK team on implementing and delivering personalized services, where every client is treated as important.
Demo Day is a quarterly corporate event at OTP BANK, where top managers and involved departments discuss the most relevant strategic projects, plans, innovative ideas and developments in a number of areas. Periodically, external speakers – entrepreneurs, business owners, startups, partners of the Bank – join such events.
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Public Joint Stock Company OTP Bank is a subsidiary of OTP Bank, which is the largest independent Central-Eastern-European banking group. JSC OTP Bank is one of the largest domestic banks, a recognized leader in the financial sector of Ukraine. The Bank provides a full range of financial services to corporate and private customers, as well as to small and medium enterprises. The bank entered the Ukrainian market in 1998, and since then it enjoys a staunch reputation of socially responsible, reliable and stable institution providing its consumers with services of European quality standard.
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