Auto marketplace Ponova by OTP BANK recognized as the best in the special category “TOP Fintech Solution” at the All-Ukrainian award “Bank of the Year – 2025”
The used-car lending marketplace Ponova by OTP BANK has been named the winner in the special category “TOP Fintech Solution” of the nationwide competition “Bank of the Year – 2025”, organized by the International Financial Club “BANKIR”. The official award ceremony took place on December 2 in Kyiv.
“The idea of launching Ponova by OTP BANK emerged back in 2022 as our response to real challenges customers face at the intersection of two complex markets — used cars and banking finance. Our goal was to create a platform where buying a used car would be as easy as ordering any other item online. We aimed to eliminate chaos, distrust in sellers, and complicated credit procedures,” — said Mykyta Alfyorov, Product Owner of Ponova by OTP BANK.
This modern fintech product offers a wide selection of used vehicles and significantly simplifies the customer journey — from choosing a car to purchasing it. Convenient filters help users find vehicles based on key parameters such as brand, model, price, specifications, production year, and more. The platform also provides the option to request a car import from the USA, Europe, and other countries.
Customers can receive full support at every stage from a personal manager — from choosing a car that fits their needs and agreeing on financing terms, to arranging a test drive and organizing a technical inspection before purchase.
Ponova by OTP BANK already covers 69% of the Ukrainian used-car market. Its partner network includes over 550 dealerships across 45 cities in Ukraine and continues to grow. The online catalog features an increasing number of popular car brands such as Volkswagen, Skoda, Toyota, Nissan, Mazda, Kia, Chevrolet, Ford, BMW, Audi, Mercedes-Benz, Peugeot, Citroën, and Renault. For Ukrainian motorcycle enthusiasts, Ponova offers a dedicated “Moto Bazaar” section featuring models from top global brands including BMW, Suzuki, Ducati, Yamaha, Honda, Kawasaki, and more.
The marketplace regularly offers special promotions from its partners, and all vehicles available on the platform can be purchased on credit. Customers applying for financing from OTP BANK through the Ponova marketplace receive free vehicle registration services.
To quickly estimate personal loan options, clients can use the convenient Ponova bot, while OTP BANK provides financing and expert consultation to help select the optimal loan term and monthly payment plan.
To save customers’ time, the Ponova team has developed the Partner Dealership Map — a digital tool that helps locate the nearest partner car lots with available vehicles, as well as OTP Bank branches throughout Ukraine.
“We strive to develop services that genuinely make life easier for buyers, while also simplifying the selling process — making it clearer and more efficient. Our Seller’s Dashboard is one example: free listings, quick registration, intuitive interface, and full sales management in one place,” added Mykyta Alfyorov.
The Seller’s Dashboard significantly accelerates all steps of the sales process — from creating a listing to communicating with buyers and managing transactions. The service is available both to private sellers listing their own vehicles and to dealerships with large fleets and sales teams.
The selection procedure for the “Bank of the Year – 2025” award included an analysis of public data, official disclosures, verification by the Regulator and audit companies, as well as evaluations from experts and the competition jury.
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Public Joint Stock Company OTP Bank is a subsidiary of OTP Bank, which is the largest independent Central-Eastern-European banking group. JSC OTP Bank is one of the largest domestic banks, a recognized leader in the financial sector of Ukraine. The Bank provides a full range of financial services to corporate and private customers, as well as to small and medium enterprises. The bank entered the Ukrainian market in 1998, and since then it enjoys a staunch reputation of socially responsible, reliable and stable institution providing its consumers with services of European quality standard.
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