OTP Bank and YUNA unite Ukrainians through music as “TOP with OTP Bank: Favourite Song for the Road” gains momentum
Ukrainian music brings together people across generations, professions, and preferences, and the joint project of JSC OTP Bank and the YUNA National Music Awards, “TOP with OTP Bank: Favourite Song for the Road,” is a vivid demonstration of that. As part of the initiative, actress Olena Svitlytska, director Semen Horov, singers Tonya Matvienko and INEYA, TV host Anatolii Anatolich, Olympic champion Oleg Verniaiev, and basketball player Vita Horobets have already shared the songs they enjoy listening to while driving. Content related to the project has generated more than 300,000 views and engagements across social media platforms.
The competition has already identified the first five hits most frequently chosen by listeners behind the wheel:
- “Fantastychna Zhinka” – TAYANNA
- “Ty” – MELOVIN
- “Ya Tobi Brekhala” – Klavdia Petrivna
- “Under the Ladder” – MELOVIN
- “Dysko-Fanko” – Ziferblat
The project will run for 10 weeks, with more voting rounds and popular songs still ahead. Each week, from Monday to Thursday, participants vote for their favourite tracks from a shortlist of nominees. The songs receiving the highest number of votes in their groups by 10:00 a.m. on Friday advance to the final round. A concluding vote then determines the winning song of the week. Later, one of these weekly winners will be selected to be performed at the YUNA Christmas Concert on November 24 at the October Palace (ICCAM).
The project goes beyond music alone. Every week, participants have a chance to win two tickets to the YUNA Christmas Concert 2026 as well as exclusive gifts from OTP Bank, YUNA General Producer Pavlo Shylko (DJ Pasha), and leading Ukrainian artists. To participate, users simply need to follow the Instagram accounts of OTP Bank and YUNA and complete the competition requirements.
The aim of “TOP with OTP Bank: Favourite Song for the Road” is to promote Ukrainian music culture, remind audiences of well-known hits, and introduce listeners to songs that may have previously escaped their attention. The playlist brings together different moods and styles, from energetic and upbeat tracks to atmospheric compositions that can become the perfect soundtrack for any journey. After all, a road is measured not in kilometres, but in songs.
And for those planning not only to refresh their playlist but also to purchase the car they have always wanted, OTP Bank offers attractive financing solutions for used vehicles. Clients can calculate their personalised financing amount in just a few minutes using the Bank’s chatbot, while funds for the vehicle can be transferred within a single day. OTP Bank: Drive today, pay later!
The project “TOP with OTP Bank: Favourite Song for the Road” was launched in early September by YUNA and OTP Bank and is dedicated to celebrate Ukrainian music across generations. It is one of many initiatives through which OTP Bank consistently supports Ukrainian culture while engaging with the automotive community. Earlier, in April 2026, OTP Bank served as the financial partner of the 15th YUNA National Music Awards ceremony, which brought together Ukrainian artists, media representatives, clients, and partners of the Bank.
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Public Joint Stock Company OTP Bank is a subsidiary of OTP Bank, which is the largest independent Central-Eastern-European banking group. JSC OTP Bank is one of the largest domestic banks, a recognized leader in the financial sector of Ukraine. The Bank provides a full range of financial services to corporate and private customers, as well as to small and medium enterprises. The bank entered the Ukrainian market in 1998, and since then it enjoys a staunch reputation of socially responsible, reliable and stable institution providing its consumers with services of European quality standard.
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