OTP Demo Day 4Q: Digital Services for Greater Customer Convenience and Comfort
Product teams at JSC OTP Bank presented new solutions and technological developments aimed at enhancing customer experience and service quality during the Bank’s quarterly Demo Day event.
This time, the focus was on the expanded functionality of the ClickOTPay lending module, the digital transformation of the customer financing journey, making the “Credit for What Matters” product available to first-time clients, as well as insurance services within the OTP Bank UA mobile application.
Special attention was also given to the development of the AI financial assistant concept, research into customer needs, and the personalization of services, including solutions tailored for premium clients. The implementation of these developments is designed to improve the customer experience, enhance the efficiency of internal processes, help managers respond to customer requests faster, and deliver an even higher level of service.
The special guest of OTP Demo Day 4Q was Maryna Bereziuk, a business psychologist, business trainer, and expert in customer service, CX, and CRM. She shared practical approaches to building a customer-centric service culture and delivered a presentation titled “Service as a System, or How to Win Customers’ Hearts.”
OTP Bank continues to develop its products and digital channels while implementing modern technological solutions to make banking services even more accessible and convenient for every client.
As a reminder, Demo Day is a quarterly corporate event at OTP Bank during which senior management and relevant business units discuss the Bank’s most important strategic projects, plans, innovative ideas, and developments across various areas of its operations. Traditionally, these events also feature external speakers, including entrepreneurs, business owners, startup founders, and Bank partners. OTP Demo Day 4Q concluded the series of quarterly meetings held throughout 2026.
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Public Joint Stock Company OTP Bank is a subsidiary of OTP Bank, which is the largest independent Central-Eastern-European banking group. JSC OTP Bank is one of the largest domestic banks, a recognized leader in the financial sector of Ukraine. The Bank provides a full range of financial services to corporate and private customers, as well as to small and medium enterprises. The bank entered the Ukrainian market in 1998, and since then it enjoys a staunch reputation of socially responsible, reliable and stable institution providing its consumers with services of European quality standard.
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